Arshad Mirza
Founder & CEO
25+ years of experience in fitness equipment manufacturing.
— Excellent Fitness EquipmentWE BUILD
WE BUILD
WHAT OTHERS
DON'T.
Premium gym equipment for facilities and serious lifters. Built by someone who needed it. Backed by a lifetime structural warranty.
Who we are
Built Where Others
Cut Corners.
India lacked a manufacturer willing to hold the line on quality. We built one. Every machine we make is engineered to perform first and outlast everything else second.
On price
Durability, biomechanics, and safety deliver far greater value than the lowest price tag.
On who deserves premium
Every fitness facility — not just large commercial gyms — benefits from equipment built to higher standards.
On growth
Sustainable growth comes from consistently reliable products and earned trust, not rapid expansion at quality's expense.
On aesthetics
Great equipment must perform exceptionally well first. Looking great is a result of that, not a substitute.
On sameness
Engineering, build quality, movement mechanics, and after-sales support make a measurable difference — every time.
Our promise
We serve anyone committed to fitness — from first-time gym owners to large commercial facilities — with the same standard of craft.
3000+Facilities equipped
25 yrsManufacturing experience
100KUnits installed
How We Started
Two Problems.
One Company.
Our founder spent years as a competitive powerlifter, then ran two commercial gyms. Both chapters taught him the same thing: the equipment market was broken.
As an athlete he trained on bars that bent and racks that wobbled. As a gym owner he chased suppliers who delivered late, couldn't customise, and vanished after the sale.
In 2008 he stopped complaining and started manufacturing — building exactly what neither version of himself could find.
Founder's note
"I was training on a bar that creaked on every rep. I asked the supplier for something better — they said it wasn't worth making.
Three months later I was running a gym, calling twelve vendors for one fit-out. Half never called back.
I thought: if I'm dealing with this, every serious facility owner is. So we became the supplier I always needed."
- 25+
- Years in business
- 500,000+
- Pieces installed
- 28
- States
- Lifetime
- Structural warranty
- ISO 9001
- Certified
Why Excellent Fitness
Four Reasons
Facilities
Come Back.
- Quality that outlasts the warranty ISO 9001
- Every product load-tested to 3× rated capacity. Our lifetime structural warranty reflects our actual failure rate — near zero.
- Best price-to-quality in the market Direct manufacturer
- We manufacture directly. No middlemen, no brand premium. The same steel commercial facilities pay six figures for — at honest prices.
- We build what others won't Custom manufacturing
- Non-standard height? Unusual footprint? Custom branded kit? We design and manufacture it — no minimum too awkward.
- One partner, not ten vendors Full-service
- Consult, supply, install, maintain — one team, one contract. No coordinator overhead. No blame-shifting.
What We Make
Everything
a Gym Needs.
One supplier. Zero gaps. From a single barbell to a full commercial fit-out.
Strength & Free Weights
Barbells, dumbbells, plates, kettlebells
Racks & Rigs
Power racks, squat stands, wall rigs, cable systems
Cardio Machines
Treadmills, bikes, rowers, ski ergs
Functional Training
Sleds, turf, battle ropes, plyo boxes
Recovery & Accessories
Foam rollers, bands, straps, mats
Custom & Bespoke
Branded kit, non-standard specs, one-of-a-kind builds
End-to-End Service
We Don't
Just Sell.
Most suppliers disappear after the invoice. We handle everything — from empty floor to fully running facility.
- Free · No obligation
Consult
Tell us your space, budget, and training goals. We spec the right setup — no upsell, no guesswork.
- Standard or custom
Design
We design layouts, manufacture bespoke pieces where needed, and source everything else from our certified range.
- White-glove install
Install
Our teams deliver, build, and certify everything on-site. We leave only when it's ready to train on.
- Lifetime warranty
Maintain
Annual servicing, wear-part replacement, lifetime structural cover. We stay on as your long-term equipment partner.
Who We Serve
Every Kind of
Facility.
If people train there, we can equip it — across 47 countries and every scale.
ISO 9001CE CertifiedEN 957
Commercial gyms
Box chains to independents
Hotels & resorts
5-star fitness centre specs
Sports clubs
Football, rugby, basketball academies
Universities & schools
Multi-sport performance centres
Corporate wellness
Office gym fit-outs
Home gyms
Serious lifters, custom builds
Our People
Meet the Founder & Team
Dedicated professionals building premium fitness equipment.
Ready to start
Let's Spec
Your Gym.
Whether you're fitting out a 500m² commercial facility or building a home gym corner — our team will spec the right equipment at the right price, fully installed and supported.
3000+ facilities equippedPan-India installationCOD options available
No commitment required · Response within one business day
3000+
Facilities
25yr
Experience
100k+
Units installed