Legal Compliance Document

Privacy Policy

Last Updated: July 11, 2026

At Excellent fitness equipment, available via https://excellentfitnes.com/, protecting your privacy is one of our top priorities. This Privacy Policy outlines the types of information we collect, how we use it, and the strict safeguards we put in place to protect your data, specifically concerning our integration with the Meta WhatsApp Business API.

By interacting with our services, website, or WhatsApp communication channels, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect information to provide better services, handle marketing campaigns, and maintain seamless customer relations. The data collected includes:

Standard Personal Data

  • Full Name
  • Phone Number
  • Email Address
  • Billing and Shipping Addresses
  • Payment Details

WhatsApp API & Communication Data

  • Phone Numbers (linked to WhatsApp)
  • User Profiles / WhatsApp Names
  • Interactive Chat History
  • Transaction and Order Data

2. How We Collect Data

Your data is collected via explicit marketing pipelines, outreach, and user-initiated communication, including:

  • Paid Advertisement Campaigns on Facebook and Instagram.
  • Lead generation tools and databases (e.g., Apollo).
  • Public commercial listings, such as Google Maps data extraction.
  • Direct interactions initiated by you through our Meta WhatsApp Developer integrations.

3. How We Use Your Data

We process your personal information based on our legitimate business interests to drive sales and support client infrastructure. Specifically, your data is used for:

  • Customer Relationship Management & Support: Addressing inquiries, managing equipment delivery logistics, and general technical help.
  • Automated Marketing & Emails: Deploying promotional updates, catalog notifications, and re-engaging leads via targeted emails and WhatsApp broadcasts.
  • Sales Operations: Closing transactions, generating professional quotes, and handling payment verifications.

4. WhatsApp API Compliance & Data Sharing

We interact with the WhatsApp API directly via Meta (Facebook Developers) without third-party BSP intermediation. We adhere strictly to Meta's WhatsApp Business Terms of Service.

Data Infrastructure & Security Isolation

We do not sell or lease your information to third parties. All operational communication logs, contact cards, and chat histories are routed into our internally managed, self-hosted deployment of ChatWoot.

This environment is backed securely on our own private cloud servers utilizing encrypted PostgreSQL relational storage and Redis high-speed cache instances.

5. Your Legal Rights & Choices

Regardless of location, we afford our users comprehensive data ownership options. You maintain the following rights:

Right to Access & RectifyRequest a full readout of the transactional/contact information we hold or modify inaccurate records.
Right to DeletionDemand the permanent wiping of your telemetry, records, and conversation history within our database.

To trigger any changes or immediately opt-out of automated WhatsApp or Email marketing, you can respond directly inside our chat thread with standard commands like "STOP", or write to us directly at info@excellentfitnes.com.

6. Policy Updates

We reserve the right to refine this privacy framework at any time. When modifications occur, we will actively push notice updates directly through our primary messaging line to ensure you stay fully informed.


Contact Infrastructure Support

For security governance requests or questions regarding our operational tech-stack architecture, contact our administrative hub:

Entity Name: Excellent fitness equipment
HQ Address:Super Kiran Market, Sherpur chungi, Roorkee Road, Muzaffarnagar, Uttar Pradesh, India - 251002

© 2026 Excellent fitness equipment. All Rights Reserved.